Project
Robin Food identity
Robin Food identity
CLIENT
Robin Food
Robin Food
Services
Design
Design
INDUSTRIES
Resturants
Resturants
Date
September 9, 2024
September 9, 2024
The Goal
Goal
The objective of this project was to design a complete visual identity for a restaurant that reflects its vision and values while creating an emotional connection with its customers. The primary goals were:
- Build a unique identity that represents the restaurant’s personality and aligns with its target audience.
- Enhance the restaurant's presence in the market and increase brand recognition.
- Create a cohesive experience that mirrors the dining experience through design, colors, and overall ambiance.
- Achieve differentiation from competitors by offering a visually appealing and memorable identity that stays in the minds of customers.
The Planning
Planning
- Market and Target Audience Analysis:
We started by understanding the market, competitors, and analyzing the target audience to ensure the visual identity would resonate with customer needs and preferences. - Brainstorming Sessions with the Client:
Conducted in-depth sessions with the restaurant's management to discuss their vision, values, and overall objectives they wanted to achieve through the visual identity. - Initial Design Phase:
- Defining Colors and Typography: Selected a color palette and typography that embodied the restaurant's character.
- Logo Design: Presented several logo concepts, with revisions based on client feedback.
- Testing the Identity Across Platforms:
Designed mockups to showcase the visual identity across various materials such as menus, storefronts, packaging, and staff uniforms, ensuring consistency across all elements. - Review and Refinement:
After presenting the final designs, we made necessary adjustments based on client feedback to ensure the identity met their expectations. - Delivery of the Complete Visual Identity:
Finally, we delivered all visual identity assets, including the logo, color palette, typography, and a brand guideline for correct implementation across platforms.
Through this process, we successfully developed a distinctive visual identity that reflects the restaurant’s spirit and strengthens its presence in the market.
Robin Food identity