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Subtotal:

$113.00
Project
Robin Food identity
Robin Food identity
CLIENT
Robin Food
Services
Design
INDUSTRIES
Resturants
Date
September 9, 2024

The Goal

Goal

The objective of this project was to design a complete visual identity for a restaurant that reflects its vision and values while creating an emotional connection with its customers. The primary goals were:

  • Build a unique identity that represents the restaurant’s personality and aligns with its target audience.
  • Enhance the restaurant's presence in the market and increase brand recognition.
  • Create a cohesive experience that mirrors the dining experience through design, colors, and overall ambiance.
  • Achieve differentiation from competitors by offering a visually appealing and memorable identity that stays in the minds of customers.

The Planning

Planning
  1. Market and Target Audience Analysis:
    We started by understanding the market, competitors, and analyzing the target audience to ensure the visual identity would resonate with customer needs and preferences.
  2. Brainstorming Sessions with the Client:
    Conducted in-depth sessions with the restaurant's management to discuss their vision, values, and overall objectives they wanted to achieve through the visual identity.
  3. Initial Design Phase:
    • Defining Colors and Typography: Selected a color palette and typography that embodied the restaurant's character.
    • Logo Design: Presented several logo concepts, with revisions based on client feedback.
  4. Testing the Identity Across Platforms:
    Designed mockups to showcase the visual identity across various materials such as menus, storefronts, packaging, and staff uniforms, ensuring consistency across all elements.
  5. Review and Refinement:
    After presenting the final designs, we made necessary adjustments based on client feedback to ensure the identity met their expectations.
  6. Delivery of the Complete Visual Identity:
    Finally, we delivered all visual identity assets, including the logo, color palette, typography, and a brand guideline for correct implementation across platforms.
Through this process, we successfully developed a distinctive visual identity that reflects the restaurant’s spirit and strengthens its presence in the market.

Robin Food identity